David Muncy is a solo contractor that does home renovation, woodwork, electrical projects, and other custom jobs in Winston Salem, NC. David's father, Paul Muncy. started his business in Winston Salem in 1957 which gave David the opportunity to work on and around various types of equipment. He also received electrical and electronics training and experience while serving in the military before becoming an electrician for established companies in NC and overseeing countless projects involving carpentry for more than 15 years as a contractor.

​

In the beginning, David's contracting business thrived on older ways of marketing that worked exceptionally well in the 80s and 90s. He took out ads in the local newspaper during the 90s with a target audience of homeowners between the ages of 40 and 60 looking for the expertise of someone with a multitude of professional, trained skill-sets. These ads worked wonderfully for the first 20 years of David's business. However, in the first 15 years of the 2000s, there was a steady decline in long-time customers as they moved, or passed away and new leads and potential customers rarely called.

​

In 2017 we were asked by David Muncy to come up with a plan that could simply increase the number of leads, conversions, and long-term customers for his business. We decided to do a complete rebrand. We decided to present David as the area's handyman by naming his website and online presence, Winston Salem Handyman. This new name would allow us to build a new website, create a new logo, create some social buzz, and build an organic and consistent stream of leads.